There was a time (not that long ago honestly) when every personal project I imagined felt too big to start.
Too many moving parts. Too many unknowns. Should I learn a new skill everytime? Push the ones I feel like I already started?
I kept trying to come up with the perfect concept, something original, something that felt worth the time.
But the more I thought about it, the less I moved.
Then I started a project that made me change that mindset.
The good thing, is that it wasn’t meant to be a full case study project.
The initial idea came from the tiles that we see on our grandma’s houses. Those that in places like Lisbon they are everywhere.
Well, a version of that but digital and moving. Not moving the exact designs but to reinterpret them.

This, brought to my idea of an exercise, one that could translate into a series of small, modular animations.
My limitations were to work only with 3 or 4 layers of elements, that I could change and generate new, so they can create new combinations.
Each one felt like a block: self-contained, clear.
And for once, the process was simple.
I wasn’t reinventing anything. I just had a clear boundary to work inside.
And that made a difference.
I kept working with these weeks in and out. And in a few months I already had more than a 100 variations of these animations.
I started to see how to make also other versions, slightly different, with less elements, with more, with fake 3d. Exploring many options.
And it started to be a project that I share on my reels and as its own project.
The great thing came early this year, when I got to see a piece of this project exhibited at DEMO Fest in the Netherlands.
The first time I actually got to see a piece I’ve made in real life.
And a great reminder that a small format can become a bigger thing, not because it tries to, but because you keep showing up to it.
I did a recap of that event on this post right here:
Does your work matter more when others see it? – from DEMO Fest.
This past week, I went to Amsterdam for the DEMO Festival (and my partner’s birthday 🎉) an event where motion design is displayed across train stations and public spaces. I had a piece selected, so …
It also helped me let go of this idea that personal projects have to be necessarily deep or different.
Sometimes they’re just a way to get moving again.
That’s a big part of why I started the practice group.
Not to teach anything.
Just to create the kind of small, focused space I wish I had earlier.
Somewhere to try things. To give and get feedback.
To keep your creative muscles active, even if you’re short on time.
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